Sunnie Cheng
00:00 PM
 / TAIPEI, TW
Sunnie is...
the Coffee Lover
✦
the Cat Person
✦
the Night Owl
✦
the Minecraft Player
✦
the Coffee Lover
✦
the Cat Person
✦
the Night Owl
✦
the Minecraft Player
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Hi, I’m Sunnie :)
Open To Work
About
I'm a Product Designer based in Taiwan, transitioning from a background in brand and graphic design into the world of digital products . 🚀

With two years of experience in FinTech and Retail, I specialize in translating complex business logic into intuitive, trustworthy digital experiences.

Beyond aesthetics and logic, my understanding of web development allows me to bridge the gap between design and engineering, ensuring smooth collaboration with cross-functional teams to achieve shared goals.
Frequently Asked Questions
What have you owned end to end?

A cross-border remittance project was mine from zero to one. I was the only designer on it, from the first user flow to the shipped product. That meant working through compliance rules, exchange rate logic, and KYC steps, then turning them into screens a first-time sender could get through without calling support. I made the calls on when to show the rate, how to validate the amount, and what the product says when a transfer fails.

How do you handle complex B2B systems?

Most of my work has been on B2B systems where people are handling real money, so the bar is different from a consumer app.
I start by watching how the people who use it read the data, because complex tools usually already have a logic to them and my job is to make that logic visible, not to replace it with my own.

What's it like designing for multiple markets and languages?

I worked on the gift card product shipped as a white-label system for more than twenty retail partners during my time at Ogloba, I co-maintained the design system behind it with our design lead.
That meant building components that hold up when the language switches, when the brand colors change, and when a partner has its own rules about what can be shown. Anything I designed had to hold up in every one of those versions.

How do you work with engineers?

I read HTML and CSS fluently, and I can follow JavaScript well enough to understand what a component is doing and why something behaves the way it does.
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I don't write production JavaScript, and I don't think that's my job.
What it does mean is that when something ships looking different from the design, I can do the first pass myself. I'll reproduce it, open the console, check whether it's a styling issue or something coming back wrong from the API, and then go to the right person with what I've already found. Sometimes that's the frontend engineer, sometimes it's backend, sometimes it's a question for QA. Knowing which one saves everybody a round trip. It also means I can usually tell when a spec is going to be expensive before anyone commits to it.

The clearest version of this was the design system work (The 3rd project on the projects page).
Co-maintaining a white label system across twenty-odd retail partners meant constant decisions with engineering about what should be a token and what stays fixed, how a component gets configured, what a partner is allowed to override.

Those conversations are half design and half implementation, and you can't have them properly if you don't understand what you're asking for.I hand off with the states and edge cases already written out, because the questions engineers ask me are almost never about the happy path.

How do you use AI in your work?

I use it where it multiplies what I already do.

Prototypes are the main one: I can get a flow into something clickable fast enough to test whether it holds up, before anyone commits engineering time to it. I also use it to read code I didn't write, to check interface copy across languages, and to get through research notes faster.What I don't do is generate production code and hand it to engineers.
The hard part of building a feature isn't the syntax, it's how it fits the architecture that already exists, and I'm not the person who holds that picture. Code I produced without understanding that context isn't a shortcut for the team, it's something someone else has to review and probably rewrite.

Where I think there's real room is closer to my own side of the line !
Building out a component library or a living style guide is exactly the kind of work that's tedious by hand and well suited to AI, and it stays in design territory the whole way through.
That's the direction I'd want to push it.

What are you looking for next?

An in-house product team, working on something with real complexity behind the interface.
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Payments, banking, and B2B tooling are where I'm strongest, but the actual filter is whether the problem is hard enough to stay interesting for a few years.I'd also like to be somewhere with other designers.

I've been the only one on a product and I know both what it teaches you and what it costs, and at this point I want people to argue with about the work :)

Outside of Design
(2024-2026)
This is my cat 🐱
She’s turning 5 this year!
I always find joy in creating art
that feels warm, soft, and cute 🎄✨
I’m a big fan of K-pop girl groups 💖
I love spending time at cafes
just focusing on my own things :)
Newbie in the Woods🍃
1% Setup, 99% Eating
© 2026 Sunnie Cheng. All Rights Reserved.
Last Updated : JUN. 2026