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Sunnie Cheng
00:00 PM
 / TAICHUNG, TW
Sunnie is...
the Coffee Lover
✦
the Cat Person
✦
the Night Owl
✦
the Minecraft Player
✦
the Coffee Lover
✦
the Cat Person
✦
the Night Owl
✦
the Minecraft Player
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Hi, I’m Sunnie :)
Open To Work
About
I'm a Product Designer based in Taiwan, transitioning from a background in brand and graphic design into the world of digital products . 🚀

With two years of experience in FinTech and Retail, I specialize in translating complex business logic into intuitive, trustworthy digital experiences.

Beyond aesthetics and logic, my understanding of web development allows me to bridge the gap between design and engineering, ensuring smooth collaboration with cross-functional teams to achieve shared goals.
Frequently Asked Questions
Introduce yourselves briefly

Hi there! I'm Yu-ting Cheng, you can call me Sunnie as well ( Fun fact, Yu-ting means "the rain stopped" in the Mandarin ) My background in the commercial design , which allows me to bring a high level of visual storytelling and aesthetic precision to every product I build, ensuring they are not only functional but also deeply engaging.

Why the transition from Brand & Graphic Design to Product Design?

While I have a deep passion for visual aesthetics, I’m even more fascinated by how users interact with interfaces.
My two years as a Product designer taught me how to anchor beauty in logic, ensuring that design isn't just visually appealing but also solves real-world business problems and creates tangible value.

What’s your biggest takeaway from working in the FinTech industry?

My two years experiance me how to anchor beauty in logic, ensuring that design isn't just visually appealing but also solves real-world business problems and creates tangible value.

How do you approach the "0 to 1" product development process?

From initial context mapping and rapid prototyping to collaborating closely with developers throughout the hand-off process, I ensure every detail is refined and the final product meets the highest standards of quality.

How does your knowledge of web development benefit your design work?

Understanding HTML/CSS allows me to think in the "language of engineers." while designing the UI. Also the web architecture helps me discuss with the developer more clear.

Outside of Design
(2024-2026)
This is my cat 🐱
She’s turning 5 this year!
I always find joy in creating art
that feels warm, soft, and cute 🎄✨
I’m a big fan of K-pop girl groups 💖
I love spending time at cafes
just focusing on my own things :)
Newbie in the Woods🍃
1% Setup, 99% Eating
© 2026 Sunnie Cheng. All Rights Reserved.
Last Updated : MAY 2026